The Answer Book

Experiment | Book Design | Psychology
This project is an experiment, research consumer psychology. Influenced by the concept of romantic consumerism, some people believe that purchasing specific equipment or tools will definitely lead to personal skill improvement in that specific area. For instance, some people want to become an illustrator and satisfy their painter's dreams by purchasing painting supplies. Some people want to become singers and purchased a lot of music albums to listen to. These practices have not substantially changed anything in real life, just remain in the same place. 
I personally think that the question is whether there is real substantive effort, not just the purchase of tools. These thoughts may be because they have set up a story script for themselves before they do things. Like the answer book, due to you already having an answer, no matter which page you turn, you think you have found the answer.
Instructor: Shiming Zhao
Tools: Adobe Photoshop, Adobe InDesign, Adobe illustration
Date: 12/2/ 2019
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