Vice Stories Perfume

Branding | Visual Identity

This project is a brand design for a perfume company, including logo design, business card and letterhead design, and package design. 
Through the research of perfume companies and the analysis of customer positioning, I made sketches of several brand logos, and then selected the logo that best fits the brand image of the perfume company for digital drawing, and select a color palette and appropriate typeface.
Instructor: Nathan Finden
School: Arizona State University
Tools: Adobe Photoshop, Adobe InDesign, Adobe Illustration
Date: 5/1/ 2022

Back to Top